Understanding Marketing
Effective marketing begins with a deep understanding of the needs, preferences, and behaviors of the target audience. Businesses must align their products or services with customer demands and create compelling value propositions.
Segmentation, Targeting, and Positioning (STP): Businesses often divide their market into segments based on characteristics such as demographics, psychographics, or behavior. They then target specific segments and position their products or services to meet the unique needs and preferences of those segments.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing aims to provide information that educates, entertains, or solves problems for the audience.
