Digital Marketing Channels
Digital marketing encompasses a variety of channels, each serving different purposes and catering to diverse audience preferences. Here are some key digital marketing channels.
Search Engine Optimization (SEO): SEO involves optimizing a website’s content and structure to rank higher in search engine results. This increases visibility and organic traffic to the site.
Search Engine Marketing (SEM): SEM includes paid advertising on search engines. This often involves pay-per-click (PPC) campaigns where advertisers bid on keywords, and they pay when their ad is clicked.
Content Marketing: Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience. This can include blog posts, articles, videos, infographics, and more.
Social Media Marketing (SMM): SMM involves using social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to promote products or services. It includes organic posting, paid advertising, and engagement with followers.
